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Senior SEO Manager & Organic Growth Expert

Matthis Duarte

Over 10 years of experience in SEO and Organic Growth, I’ve driven millions in organic revenue for international brands in some of the most competitive verticals.

Technical SEO AI Search / GEO CRO Python
SEO & AI SEARCH Matthis Duarte

What I do

Technical SEO

Migrations, log file analysis, hreflang, rendering & indexation, Core Web Vitals.

AI Search & GEO

LLM visibility across ChatGPT, Perplexity, Gemini, Claude & AI Overviews.

CRO

Landing pages, A/B testing, SERP-to-revenue journey analysis.

Python automation

Internal SEO tools that save hundreds of hours across teams.

About Matthis Duarte

Over 10+ years of experience in SEO and Organic Growth, driving measurable organic revenue for international brands in some of the most competitive verticals — currently as Senior SEO Manager (EMEA) at GoDaddy, covering organic search and AI Search across 20+ markets in EMEA, LATAM, North America and parts of APAC, on one of the largest SMB platforms on the web (S&P 500, serving millions of small businesses globally).

A recognized voice in SEO and AI search, I work across technical SEO (site migrations, log file analysis, hreflang, Core Web Vitals), international search, and AI visibility — how brands show up inside ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews — plus conversion rate optimization, content & semantic strategy, and Python automation for internal SEO tooling.

Fluent in French (native), English, Spanish and Portuguese.

Résumé, briefly

Apr 2022 — Present

GoDaddy

SEO Manager, EMEA

AI Search & LLM visibility, technical SEO, CRO and content strategy across 20+ markets in EMEA, LATAM, North America and APAC.

Mar 2019 — Apr 2022

GoDaddy

Senior SEO Specialist

Technical SEO across EMEA and North America — site migrations, log file analysis, Core Web Vitals, Python automation.

Nov 2025 — Present

Knownful · side project

Founder & Head of Organic Growth

Independent publication and the AI Search Visibility Index — 37,000+ brand mentions analyzed monthly across 10 industries.

Sep 2026 — Present

WhyPayFor.com · side project

Founder & Head of Organic Growth

Independent platform for what the apps and software you pay for really cost, and what to use for free instead.

Oct 2018 — Feb 2019

ShBarcelona

SEO Manager

International SEO across 10+ websites for this Barcelona-based real estate marketplace.

Dec 2017 — Apr 2018

Hawkers Group

SEO Specialist

Technical and semantic SEO for a global DTC eyewear brand.

Nov 2016 — Oct 2017

RESONEO

SEO Consultant & Digital Marketing

SEO consulting at a top Paris agency for major French and international brands.

Jan 2016 — Jan 2021

Pixel News · side project

Founder & SEO Manager

French-language SEO and digital marketing magazine, built and run solo for 5 years.

Jan 2016 — Oct 2016

ABC Portage

SEO Manager

SEO, SEA, SMO and CRM for client campaigns in Paris.

Side projects

K

Knownful.com

Independent publication on SEO and organic growth — practical guides, playbooks and original data to help brands grow in search and AI.

Visit knownful.com →
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WhyPayFor.com

An independent platform for what the apps and software you pay for really cost, and what you can use for free instead — legal options only, rankings never for sale. Start saving money on apps and software.

Visit whypayfor.com →
B

BoredRightNow.com

Free one-click tools for the exact moment boredom hits — no account, no download, just tap and go.

Visit boredrightnow.com →

Let's talk.

Reach out for SEO, AI Search, or growth conversations — working across EMEA.

Direct contact

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